Thinkific is the right answer if courses are the core product, you have a real curriculum, and you want assessment + cohort features that scale. Podia is the right answer if courses are one of several digital products you sell — eBooks, downloads, paid newsletters, a small membership — and you want one shop to host all of it cheaply.
Thinkific vs Podia
Thinkific vs Podia — focused course platform or creator-shop platform?
Side by side
PRICING + WHO IT'S FOR| Thinkific | Podia | |
|---|---|---|
| CATEGORY | CRM | CRM |
| RATING | 8.0 / 10 | 7.6 / 10 |
| PRICING | BASIC $36 · START $74 · GROW $149 · PLUS CUSTOM (ANNUAL) | MOVER $33/MO ANNUAL ($39 MO) · SHAKER $75/MO ANNUAL ($89 MO) |
| BEST FOR | Course-first creators, educators, certification-focused programs, and SMB course businesses that want delivery quality over funnel sprawl. | Newer creators, authors selling digital products, coaches with simple offers, teachers, and creators who want a lower learning curve than Kajabi. |
| WATCH OUT | Creators wanting an all-in-one with funnels (pick Kajabi or ClickFunnels), coaches earning $100k+/yr who want broader marketing features, or membership-first businesses. | Established course businesses earning $100k+ a year (Kajabi wins), community-first creators (Skool wins), funnel-first marketers (ClickFunnels wins). |
Our verdict
PICK BY USE CASE, NOT RATINGPICK Thinkific
Pick Thinkific for the cleaner course-delivery experience, deeper assessment + cohort features, and higher creator ceiling.
PICK Podia
Pick Podia for the simpler one-product setup — courses, digital downloads, and a creator-shop in one cheaper bundle.
Frequently asked
TAP TO EXPANDThinkific is the deeper course tool; Podia is the simpler creator-shop.
Thinkific: BASIC $36 · START $74 · GROW $149 · PLUS CUSTOM (ANNUAL). Podia: MOVER $33/MO ANNUAL ($39 MO) · SHAKER $75/MO ANNUAL ($89 MO).
Thinkific — Creators wanting an all-in-one with funnels (pick Kajabi or ClickFunnels), coaches earning $100k+/yr who want broader marketing features, or membership-first businesses.. Podia — Established course businesses earning $100k+ a year (Kajabi wins), community-first creators (Skool wins), funnel-first marketers (ClickFunnels wins)..