Email Marketing Cost Comparison
Klaviyo, Mailchimp, Kit, Brevo, ActiveCampaign — at any contact count. Same list, five price tags.
Compare email tool costs
INTERACTIVE · LIVE · CONTACT-BASED PRICINGEmail pricing scales non-linearly. We use approximate ladder pricing from each provider's public page (verified 2026-04). Always confirm with the vendor before signup.
Tier mapping: ENTRY = Klaviyo email basic, Mailchimp Essentials, Kit Creator, Brevo Starter, ActiveCampaign Starter. MID = Klaviyo email standard, Mailchimp Standard, Kit Creator Pro, Brevo Business, ActiveCampaign Plus. PRO = Klaviyo + SMS, Mailchimp Premium, Kit Pro at scale, Brevo Enterprise, ActiveCampaign Pro.
Pricing is a moving target — vendors restructure tiers every few quarters, run promotional discounts, and gate features behind add-ons (SMS credits, dedicated IPs, transactional sends). Brevo is particularly different: it bills on email volume, not contact count, so we estimate roughly four sends per contact per month. Kit's free Creator tier covers up to 10k subscribers, which is why it can read $0 for ENTRY at modest list sizes. For the deeper breakdowns, see the linked reviews below.