Cold Outbound Math
Leads × reply rate × meeting rate × close rate. Pipeline revenue, sized.
Size your outbound pipeline
INTERACTIVE · LIVEIndustry-typical reply rates: 1-3% for unwarmed cold email, 5-10% for warmed + personalized, 15%+ for tight ICP + great offers. Meeting-from-reply varies hugely by replier intent.
Steady-state assumptions: every workday hits the lead target, conversion rates hold across the funnel, deals close in-month. Reality wobbles — model the band, not the point.
Funnel breakdown
STAGE-BY-STAGE COLLAPSEIf your outbound math doesn't break even at realistic conversion rates, the answer isn't more leads — it's better targeting (Clay, ZoomInfo) or sharper messaging. We've watched teams 5x revenue without sending more emails.
The outbound stack
FOUR REVIEWS · UNDER THIS CALCULATORApollo.io
B2B data + sequencing in one. The default outbound seat for SDR teams under 50 reps.
Lemlist
Personalization-first cold email. Image-and-video tokens, warm-up baked in.
Instantly
High-volume cold email with mailbox rotation and unified inbox. Built for scale.
Clay
Spreadsheet-shaped enrichment + AI research. The targeting layer above your sequencer.